Frugurt
Brand ‘s logo and packaging design of of drinkable yogurt products series for Wimm-Bill-Dann Foods
This series of fruit flavored drinkable yogurt packaging designs is made for Russian market. Frugurt, the Cyrillic name of the brand - is a blend of the words fruit and yogurt. It is created for Wimm-Bill-Dann Fooods, is one of the Europe's largest dairy products companies. The packaging used for the series is Tetra Pak® carton.
The Cyrillic characters of the logo’s word-mark Frugurt hints at black-letter typefaces (Fraktur), as to create a more Western European product image for the target market. Each versions of the logo features an illustration of a fruit representing the product’s flavor.