La Pian
branding and packaging design for a highland specialty coffee farm and roasters from Northern Thailand
The design of the packaging, with the use of bright abstract illustrations, is inspired by tropical colors and rolling hills of the coffee farm location in the Chiang Mai province of Northern Thailand, with a touch of the local hill tribe’s patterns decor. The character of the brand is not rustic, but metropolitan and energetic, eschewing conventional subdued coffee tones for a bold multicolored styling.
Alternative version of design and logotype
The redesigned La Pian coffee farm logo has a cosmopolitan character and influenced by Art Deco and Bauhaus typography.